“I’m Lori Fox, founder of The Capstone Method. I developed this program to help usher in a business world that is more equitable, ethical, and ecological by helping brands connect to their heart and passions in order to increase consumer engagement.

I am a multi-disciplinary, cross-cultural creative specialist obsessed with human psychology and well-being, giving me a unique perspective on branding and marketing and how all parts work together as an integrative whole.”

The Capstone Method provides informed and intuitive-based consulting, workshops,

and creative services including:

Brand Guidelines | Brand Storytelling

Creative Direction | Message Refinement

Copywriting | Video | Photoshoots

Product Design | Logo Development

Campaign Messaging

Whether you are a start-up, small business, or well-established company in need of a branding refresh, our unique approach and broad offerings will help your business stand out in a crowd.

Providing a firm foundation for growth

By implementing The Capstone Method “Workbook”, we lay a firm foundation for your brand to build itself. This saves time and money in the long run by providing each department or team member with a set of rules and guidelines to follow when making decisions on behalf of the brand.

To further solidify this, The Capstone Method “Creative Services” offers full-service Logo Development, Brand Identity (fonts, colors, visual best practices), and Brand Guideline Books.

For those who have a creative team and who need an outside and diverse perspective, we provide hourly creative direction “Consulting Sessions”, where we will review your current branding and make suggestions for improvements, point out areas of concern, and highlight any additions that would be beneficial.

A modern approach

The Capstone Method “Creative Services” surveys your needs and assembles a team to make it happen. Rather than do things the typical agency way, we select the right person for your needs from a vast network of creatives we have worked with over the past 15 years. These include graphic designers, photographers, copywriters, composers, filmmakers, painters, artists, directors, product designers, and videographers. By letting us know what you need, your timeline, and your budget, we will make sure your deliverables are on target so you can keep focusing on running your business in the areas you exceed. 

We believe in the power of teamwork;

when you succeed, so do we.

  • The Challenge

    In the midst of the daily grind, owners are prone to lose sight of how their company is being perceived by external customers & internal employees.

  • The Process

    TCM surveys each part of your business to see where any disconnects have come in or where old messaging is no longer relevant.

  • The Strategy

    We work with you to put together a solid strategy by connecting the heart of your brand to your visual identity in order to increase your sales and overall performance metrics.

  • The Results

    By implementing the new strategy you will begin to see a laser-sharp focus, increased engagement, greater exposure, and a foundation for long-term success.

A Unique 360° Perspective

Founder Lori Fox has had a multidisciplinary career in fashion, film, photography, theater, music tour management, events, marketing, retail, art, and creative direction. Her broad experience and proven successes have given her a unique 360° perspective in her approach to startup and corporate business development. Over the past 15 years, she has assisted multiple startup companies in laying foundational support systems, implementing staff training and infrastructure, and establishing consistent brand guidelines that lead to growth.

Well-established companies that are pivoting their focus or updating their market strategy can also benefit from this broad perspective with elevated marketing campaigns, refined brand messaging, and focused brand strategy for the road ahead.

Why Integrative?

in·te·gra·tive

/ˈintəɡrādiv/

adjective: integrative

  1. serving or intending to unify separate things.

We foresee a new type of business emerging. It is an integrative blend of logic and heart-based intuition to connect with consumers in a relatable and memorable way. Unfortunately, in an era where greed-based corporations are the norm; the wealth gap is widening, workers are burning out at alarming rates and consumers are becoming fatigued by overstimulation.

So how do you make your business stand out? We believe in blending mind-based business practices (spreadsheets, ROI markers, sales sheets, P&L reports, etc.) with heart-based business practices (passion-driven, giving back to the community, celebrating wins, honoring workers, focusing on values, etc.) to move into a place of balance.

By integrating heart-based branding into your messaging and company culture, you will connect on a deeper level with your employees and customers, gain loyalty, increase sales, build consistency, and harbor trust while also relying on your metrics to ensure you are heading in the right direction.

The Capstone Method provides a heart-based integrative approach to its branding services as we believe business can be done in a way that makes everyone prosper.

Do you feel the same way? Let’s hop on a call to discuss how The Capstone Method can work for you.

Let’s make your business stand out in the crowd.

Drop us a line at info@thecapstonemethod.com or fill out the form here. We look forward to serving your business.