Services & Rates
The Capstone Method
Intro Workbook & Brand Strategy Guide - Private Session
This Intro program is designated for founders and their teams to define and refine their brand’s messaging. This is a private 2-hour session where Lori Fox will guide you through 8 Course Modules that will touch on the physical and abstract parts of your business. This will include a follow-up Guidebook featuring action points, brand strategy, and research (as needed) to help lead your business forward.
Enjoy a discounted rate of $400 on this service when you bundle it with “Creative Services”, “Brand Guidelines” or “Message Clarification and Refinement.”
Online or In Person | $600
The Capstone Method
Intro Workbook - Group Session
This group session of up to 4 companies will gather online with Lori Fox. This is for founders and start-up businesses with limited finances who have an internal team to brainstorm and bounce ideas off of but need a format to guide them forward. In this 2-hour Group Session, Lori will walk you through The Capstone Method Workbook’s 8 Course Modules that will touch on the physical and abstract parts of your business. You will have time to fill out the details and ask questions during our time together. If further guidance is needed, please register for an hourly Creative Direction Session.
Online | $200/business
Consulting Session
Creative Direction
Do you have some creative ideas you need to bounce off someone and get honest feedback? Are you in need of brainstorming ideas for a program, event, or new business venture? Wondering how to start a new company and want some advice on steps to take? This one-hour call is tailored to your needs and will include follow-up information to be sent as needed.
1 hour | $150
Brand Guidelines
Brand Strategy & Visual Foundations
When consumers see your social posts, advertisements, or your marketing, do they automatically know it’s you before they see your business name? If not, this Brand Guidelines book is what you need. The guidelines are used by your internal teams as well as any outsourced design work to help provide clear creative and professional guard rails. This saves time and money in the long run and will increase your consumer engagement. We will clarify your brand identity including how your logo is to be used and what your social profiles and photography should look like, what your brand fonts and color standards are, and your demographic profile. Cost can be reduced if you have an in-house graphic designer. (Cost does not include logo design).
The Capstone Method
Message Clarification & Refinement
In this program, TCM dives deeper into your brand’s messaging on all platforms. Lori Fox and her team will research and make copyright and visual suggestions on how to strengthen and clarify your brand so you are attracting the right customers. A 1 hour online or in-person meeting is available for the final presentation deck which will have follow-up suggestions and action points. This service helps increase customer engagement and insures your brand is memorable. Pricing is variable on this service based on how many online platforms and printed materials you have. If you do not have a Brand Guidelines Book, we suggest also selecting TCM’s Intro Workbook & Guide - Private Session for a service bundle price of $400
Refinement | est. $650+
Creative Services
Foundations of Branding & Marketing
Group Workshop
This workshop will guide you through the foundations of branding and marketing for your business. We will touch on points like how to connect with your customers, the psychology of marketing, how color affects your brand, is your logo helping or hindering your brand, and how to have a more integrative (logic & heart-based) company. The class is 45 minutes and will have a 15-minute Q&A session at the end.
1 hour| $150/person
“I had so many ideas of how I should run my small business based on really everyone else's ideas…
After meeting with Lori at TCM, I was able to feel good about taking ‘my’ ideas and applying them to how I personally view my small business.”
— Melody Ginn, Owner, The Laughing Willow