Where did your name come from?
A capstone is defined as “a stone fixed on the top of something, typically a wall.” In the ancient building process, this was considered the most important part as it was the final touch on the top of a wall, building, or pyramid. Historically they tended to be ornate in celebration of the completion of what was created. In academia, capstones signify a level of high achievement. With all of this in mind, The Capstone Method was born.
The concept of integrative branding, blending both logic and heart, or “foundation” and “walls”, along with the finishing “ornate” touches of the “capstone” provide not only structural function but beauty to engage customers. The Capstone Method makes sure that all of the pieces are in the right place.
Our small business is struggling but we know we need branding help, will The Capstone Workbook help us?
Group sessions were developed for those who don’t have the financial means for private sessions. These are great for your whole team to attend. If you have staff members who handle your creative process but need direction, this program will help tremendously. You will set some clear foundations, not only for your brand visuals but also for how you communicate with your clients and what your goals are.
What does the process look like to work with you?
Lori Fox will hop on a free consultation call to discuss your project. This helps assess if working together is a good fit and if not, recommendations can be made. Once TCM understands your needs, you will be sent a presentation proposal deck to outline goals, budgets, and timelines for your approval. Once the project is approved we get started.
We are a corporate business in need of a rebranding strategy. Is this something you do?
This is our specialty. For established businesses, we dive deep into your past performance metrics to see what worked and what needs to be improved upon. Once we clarify where the disconnects have come in, we streamline and focus your branding to hit your target market directly through the right visuals, laser-sharp messaging, and the perfect strategy to move forward.
We are having a special event, are you able to do a workshop training for us?
Yes. If you have a business-focused event and would like to have The Capstone Method host a session, please reach out for event rates.