“The Capstone Method process was comfortable, rewarding, and useful.  Having the right questions asked assisted me in exploring the right subjects that will benefit my business growth.  The conversation reflected my resistance and lack of vision in some portions of the development of my business. I left the meeting with numerous thoughts, brainstorms, and action steps for me to proceed with on my own and with the option of additional services from Lori. I felt excited and supported.

The TCM Workbook and Guide were full of information collected from the intuitive portion of our meeting (Lori’s listening skills) and the numerous points of feedback, considerations, and action steps (Lori’s brainstorming/marketing skills).”

Becky Scheffrahn, Owner

Recalibrate Total Wellness


SERVICES: The Capstone Method Workbook, Name, Logo Development, Photoshoot, Copywriting, Website Development

Becky owns a wellness business in Fort Worth, Texas. Through The Capstone Method Workbook, we were able to highlight these key motivations so they can be clearly communicated in her branding moving forward. As business owners, we can often get lost in our heads about what our business “is” or “is not”. By getting these thoughts out into the open we can refine what is truth and what is our perception so we can make clear steps to move forward. After this groundwork was laid we were able to move into developing a broader name, logo, and take photos to represent her business as stylish and highly skilled. The last phase we are currently working on is developing her website on a platform that will be easy for her to manage in the future.

INSPIRATION: I loved seeing Becky’s heart to serve others and see them gain healing and wholeness. She is full of compassion, open-minded, and service-oriented.

Recalibrate

Total Wellness

Service
The Capstone Method Workbook, Name and Logo Development, Photoshoot, Brand Guidelines

Year
2023

Name & Logo Development

Basic Photoshoot

Brand Guidelines Book

Previous
Previous

Scrap and Salvage

Next
Next

Ensō Apothecary