“The Capstone Method Intro Workbook & Guide has proven to be an incredibly valuable tool for small businesses looking to find their niche audience. The guide provides a clear and concise roadmap for defining a creative concept while staying true to the mission of the business. The exercises within the workbook are well thought out and provide a comprehensive approach to gaining clarity in identifying a target market.

What sets this guide apart is its ability to help businesses find their ‘north star’ by providing a step-by-step process for identifying a unique and valuable selling proposition. The result is a clear and compelling brand story that resonates with the intended audience.

As a small business owner of 5 years, I highly recommend ‘The Capstone Method Intro Workbook & Guide’ to any small business owner looking to define their brand and find their target audience. It's an indispensable resource that will help businesses gain the clarity they need to succeed in today's competitive marketplace.”